What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. Be Different (and better) to stand out and succeed. once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer.
|Published (Last):||2 July 2013|
|PDF File Size:||16.61 Mb|
|ePub File Size:||14.94 Mb|
|Price:||Free* [*Free Regsitration Required]|
Usually business books are popular in their target audience because they offer actionable golden bullets: Hardcoverpages. The author offers few revolutionary concepts.
When a product category is nascent, it tends to be dominated by a much smaller set of products, or even a single product. This book, in my opinion, does a better broader and more thorough job of describing what makes successful companies successful Moon is a competirive writer and a sensitive thinker about people.
Decent read for those digging into positioning and differentiation. Google’s simplified homepage, Birkenstocks’ This is not a bad book, but as another reviewer has pointed out it feels like an elongated magazine article. Ikea and Compftitive Burger. Read it Forward Read it first.
I ended up reading segments from this to my husband on a drive back from a weekend away and we both enjoyed her analysis of how some household brands had successfully – and surprisingly – achieved the status of Different. I didn’t finish reading it feeling armed with great case studies or facts.
Uber’s innovative business model is outpacing many of the laws regulating its industry, and while it is going to take the regulatory system some time to catch up, Uber doesn’t appear to be willing to wait. Its business model is highly disruptive, and while disruptive innovation can be a good thing, it is also true that disruptive companies tend to break things.
Apr 06, Minutes. There escaoing no discussion topics on this book yet. Learn about fresh research and ideas from Harvard Business School faculty.
I recommend this book to any marketing person.
When Other Companies Compete Like Crazy, Dare to Be Different
She is unapologetic for her style in the intro, which is kind of a mishmash of thoughts. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. There are no examples 2. You have to slow down and let her walk you through her thinking.
And it is these observations that make it very difficult for them to resist the urge to follow suit. This book well raised the awareness of the importance of being different but if you are looking for a method to differentiate your self, you might not find the answer from the book.
There were some good insights about how a product is “framed” can persuade consumers to cut it more slack during the difficult testing phase Sony’s AIBO as a pet instead of a utilitarian object, for example.
Today, Youhgme alone produces more than 40 different varieties of its energy bar, and the energy bar category has grown to include more than 60 assorted brands. It’s really more of a beach read than academic. It said the three types of different businesses were hostile brands, reversed brands and breakaway brands. Google gave us a more streamlined search when the industry trend was moving towards all-in-one portals. I may or yyoungme not have read this befor This was very good. There is no question in my mind that, when it comes to many consumer brands and youngmr, overall brand loyalty is on the decline.
We asked her how companies can be truly different. Change your world, not your tactics.
Different: Escaping the Competitive Herd by Youngme Moon
She offers a couple of models and theories to work with and describes some great examples how companies truly differentiate from one another. These compan An insightful, nuanced, atypical “business” book. All to say, there are some real pros and cons to this book. About Different What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
During the first read, it didn’t come across as heavily research-backed, but rather as the perspective of a qualified educator.
The moom offers a few categories of different. Rich branding examples put in very simple words. I’ve had a long-running love-hate relationship with Sinek’s Start With Why. It’s not a laminated frequent-buyer card or a money-back guarantee. I’d put this at 3. I truly enjoyed reading how you can differentiate your business in various ways. No trivia or quizzes yet. Interested in improving your business?
Segmentos de uma categoria hipercompetitiva: The idea in the book is not only to celebrate these mavericks; it is to deconstruct and demystify what they’ve accomplished in a manner that makes their achievements understandable and accessible to the rest of us. It takes a period of time before a category reaches the point that we begin to experience it as a blur.