Colgate-Palmolive Co.: The Precision Toothbrush. Colgate-Palmolive Co.: The Precision Toothbrush. case study. John A. Quelch · Nathalie. Colgate-Palmolive Company: The Precision Toothbrush. Anthony Garver. Issue: In , Colgate-Palmolive (CP) faced a dilemma regarding the release and. Colgate-Palmolive (CP), a global leader in household and personal care products, is poised to launch its new toothbrush in the United States, Colgate Precision.

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Colgate Palmolive Company: The Precision Toothbrush Essay – Words – BrightKite

The company has introduced new products worldwide and started its production in China and Eastern Europe becoming one of the main. This is a disadvantage for Colgate because its rivals.

S than does any other firm, comparing to the position in toothpaste market, CP isn’t world’s leading toothbrushes provider. How about colgate-ppalmolive a customized one? The dramatic growth of toothbrush in the United States is due primarily to more concern for oral health by baby boomers. Recommendations From the tootjbrush of the table from Exhibit 2, we can see that the optimal alternative is split between either alternative A or C. Colgate Palmolive words – 4 pages Challenges. Existing SKUs will have to be dropped from the Colgate Plus line as additional production demands are needed for the Precision.

The case touches on the potential benefits and risks of each option given the competitive landscape, customer perceptions, tootbrush demand determinants. Diaz needs to build an argument for a specific growth strategy and recommend which marketing investments CFI-M should pursue.

OpportunitiesConsumers of the baby boomers are becoming more concerned about the health of their gums as opposed to cavity prevention and are willing to pay a premium for new products addressing this issue.


Colgate-Palmolive Company: the Precision Toothbrush

In choosing the appropriate positioning for Precision, CP must consider product cannibalization factors. WeaknessAlthough selling more toothbrushes in the U. It toothbrushh also be used in a course on international marketing. According to clinical tests, Precision offers core advantages compared with other. The Precision Toothbrush Essay words – 4 pages. And Colgate-Palmolive does not yet have a super-premium brush on the market.

Colgate-Palmolive Company: the Precision Toothbrush

Despite all this, there are weaknesses to this alternative as well. CP has been an successful company since the introduction of Colgate Plus, a toothbrush with a diamond-shaped head, in Cilgate-palmolive strategyAs the most innovative product in the market, Precision possesses huge market CP has consistently precieion with research and development since the Colgate Plus breakthrough.

Alternative B – Precision as mainstream product An alternative direction CP can pursue with Precision is to market it as a mainstream product. Hi there, would you like to get such a paper? Get inspired and start your paper now! Consequently, there will be inadequate supply of products to meet purchase demands.

Colgate-Palmolive Case Study words – 5 pages I. Lastly, CP has been working over three years on the development of Precision, and this product represents a technological breakthrough in the toothbrush market.

Toothbruah 7 sku’s for adult and child, it will require a loss of two of the sku’s with low rotation. The probability of Colgate Precision cannibalizing Colgate Plus market share is. For them, a toothbrush is a tool that protects colgat-epalmolive gum disease, primarily, and tooth decay, secondarily.

The toothbrush category also has new multiple extensions like the Classic, Plus, Precision, Diamond and wild heads. So we would like to suggest that company sould not brand their toothbrush as Colgate Precision because Emphasizing the colgate name on the new precision toothbrush would cause additional cannibalization of the existing colgate toothbrushes.


Colgate Palmolive Case Analysis Of “Precision” Toothbrush words – 5 pages Problem StatementThe aim of this report is to analyze the two different launch strategies as a niche or a mainstream product for Colgate Palmolive’s new toothbrush, Precision, and toothbruwh the one that is the most suitable in the face of the market competition toothbruzh consumer needs.

Strategic Marketing Paper on Colgate Palmolive Company words – 8 pages associated with multiple products through brand extensions.

Although Colgate founded earlier than some other big competitors, the company only gained its reputation through oral care products. For example, Colgate’s Actibrush colgate-almolive an example of how the Company came up with a product that broadened their toothbrush segment.

General AnalysisCustomer AnalysisAccording to different intensity of involvement in oral hygiene, oral care consumers can be classified into three groups.

Colgate-Palmolive Co.: The Precision Toothbrush

Precixion alternative poses a few strengths if chosen. They currently have 2 toothbrush products in the market, but have been working on a three-year project in developing a technologically superior toothbrush into the market.

Colgate-Palmolive expansion in international market is considered as another strength.